
Let’s be real—marketing today is nothing like it was a decade ago. You can’t just throw out a TV ad and hope for the best. People expect more. They want brands to know them, talk to them like a friend, and show them things they actually care about. And that’s where Data Engineering in Marketing: … Read more

Have you ever made a decision based on gut feeling and later wished you had more facts to back it up? Businesses feel that every day. But unlike personal decisions, business choices impact people, profits, and futures. That’s where data steps in like a silent superhero. And the company making this transformation smoother than ever? … Read more